Monthly Archives: September 2010

World Habitat Day

One of the charities that BBB supports is Habitat for Humanity. With that in mind: On Oct. 4, Habitat for Humanity will join efforts around the world to mark World Habitat Day – a day the United Nations has set aside to call attention to the dire need for affordable, adequate housing. We’re reaching out to ask if you would help raise awareness about the global need for decent housing. We’ve put together a microsite with facts, videos, photos, banners – World Habitat Day.

Jeep® Rocks the Way on a Road to Fayetteville

The Jeep® brand is bringing the “Jeep Rocks & Road Tour,” an on- and off-road driving experience, to consumers attending the 2010 Bikes, Blues & BBQ Festival, Sept. 30 – Oct. 2 in Fayetteville, Ark.

The “Jeep Rocks & Road Tour” provides the ultimate on- and off-road driving courses for attendees at air shows, auto shows, fairs and festivals all over the country. The program is free and guests can pre-register at www.jeep.com/rocksandroadtour. Typically generating an enthusiastic response, pre-registration is highly encouraged in order to ensure a quick and seamless entry.

The “Jeep Rocks & Road Tour” is open to the public and features obstacle courses that demonstrate Jeep Trail Rated® capabilities.  The entire Jeep brand lineup, including the all-new 2011 Jeep Grand Cherokee, will be on site to test-drive. Current Jeep owners are extended the opportunity to drive their own vehicle on a Jeep Owner’s Playground.

The “Jeep Rocks & Road Tour” courses consist of several obstacles that simulate some of the rigorous testing that Jeep vehicles endure before customers get behind the wheel.  Courses include elements that demonstrate the Trail Rated capabilities of Jeep vehicles for articulation, ground clearance, maneuverability and traction.

Jeep brand vehicles will be on hand for participants to drive over a variety of surfaces.  Attendees will learn to navigate off-road challenges, such as steep grades, rocky trails and log crossings, under the guidance of a trained instructor.

The “Jeep Rocks & Road Tour” features a number of interactive activities, including informative product displays. The family-friendly event offers children the opportunity to take part in the Jeep brand experience as well. Jeep kids can drive “Power Wheels” mini-Jeep vehicles; climb a rock wall and more.

To get all the details, check out the Jeep Press Release